The Bvlgari Allegra Mixology Project is a generative AI experience created for the Costa Mesa pop-up, bringing the collection concept to life through scents, images and sounds.

The interactive multi-sensory experience invites individuals to use a mixing console to find their ideal combination of an Eau de Parfum and a Magnifying Essence, culminating in a personalized AI Generated audio and video artwork.

The hardware is layer-designed for easy maintenance and replacement of consumable parts. It features custom 3D-printed spacers, PCB design and production, over 200 digital RGBW LEDs, firmware programming, and serial interfacing with a computer thanks to the Arduino Uno R4 Minima.

Buttons, faders, and encoders are designed, modeled, and 3D-printed using materials like PLA, PETG or resin. Laser-cut plexiglass with UV-printed text and graphics is paired with backlit acetate rings for a refined, illuminated finish.

CREDITS & PARTNERS

Creative Partner / Mirror Digital AgencySet-Up Crew / Giordano Allestimenti